Your city has the power to make green, renewable electricity the default in your area. Make your voice heard. Save the planet.



  • The urgency of the climate crisis necessitates that we transition to clean renewable energy in earnest.

  • Industry studies reveal there is overwhelming public support for renewable energy, and people are willing to pay more for it. In other words, the public wants cleaner energy and they want it now. Since we want more renewable energy, then our defaults should support that.

  • Defaults are extremely important. Behavioral studies demonstrate that a vast majority of people stick with the default status. 

  • By setting the default at 100%, we will get much more participation at that level than if we set it at a lower tier. Likely only a small percentage of customers will opt down, most will remain at 100%.

  • Likewise, if we set the default at a lower tier like 36% or 50%, that’s mostly what we’ll get. Despite our best intentions, few of us would opt up, not because we don’t want to, often just because of inertia or the busyness of life.

  • The default is simply a suggestion, nothing is being forced on anyone, customers have the freedom to choose another plan. Why wouldn’t we want to suggest 100% and encourage a dramatic reduction in polluting emissions?  

  • The projected cost difference for the 100% option is 7-9% more than Edison’s base rate, but the renewable content is 66% more, a compelling return. It’s a small price to pay for the long-term benefits. While there’s a slight rate savings of 0-2% in the lower two tiers, there’s far less renewable in those, so we must consider the costs of externalities associated with more polluting emissions. Emissions are costly to our society and need to be factored into our decision-making. The perception of saving a buck or two in the short term is a dangerous illusion.

  • For those communities with a 100% default, CARE and other low-income customers will have the plan benefit at no additional cost. This provision protects the most financially vulnerable customers.

  • California currently targets 100% clean energy by 2045. Consider this - the 100% default gives us an opportunity to achieve that goal 25 years ahead of schedule! Simply by setting the default at 100%, as early as the middle of next year 2019 when service begins, our communities will be powered by close to 100% renewable, a huge improvement from the roughly 30% renewable mix that is standard today. This is a tangible, immediate, easy way to make a substantial leap forward. It’ll take much more time, effort and expense for our communities to get there otherwise.

  • While it might be possible to change the default in the future, it would be more difficult than setting it right from the get go.

  • The default plans we select today impact the amount of renewable energy powering us into the future.

  • Renewable energy is available and affordable, we just need to start choosing it.